In September 2013, a commercial was launched by Mercedes-Benz to promote their Intelligent Drive Magic Body Control which ensures optimum driving comfort. The simple idea they wanted to share with audience was “What do chickens and Mercedes-Benz have in common? Stability at all times.” More than 7 million viewers tuned in to watch the video on the brand’s official YouTube channel.
3 months later, the British luxury brand Jaguar decided to challenge Mercedes-Benz in the form of a video named “Jaguar vs. Chicken”. They used a similar concept explaining that the dancing chicken “is just like a Mercedes.” but with a twist at the end: “Magic Body Control? We prefer cat-like reflexes, don’t you?” Nonetheless, this video is putting out an even bolder message that’s certainly getting attention.
The advertisement campaign war between Mercedes-Benz and Jaguar is certainly heating up – who knows what these two mega car brands will do next?