Social Media Ad Revenue and Its Potential

In the past few years, we have seen lot of acquisitions made by Google, Yahoo, Facebook which has made online advertisement landscape more interesting. With consumers using social media beyond product & market research, sales are being now driven via social media led offers. Social Media has become indispensable need for business. This has opened a huge revenue stream for the companies like Google, Facebook, Twitter & other advertising companies. Lets have a look at Ad revenue and its potential for some of the following social networks.

Facebook Ad Revenue & Potential

  • Money raised from IPO is being channeled towards introducing new social ad revenue with focus on developer labs.
  • Mobile centric innovations are adding more to their revenue pie. Now, Mobile ads make up 53% of total Facebook’s ad revenue.
  • Major acquisition of Instagram also showcases a good revenue potential in the future.

Twitter Ad Revenue & Potential

  • Twitter Ad revenue expected to reach 1 Billion US Dollars by the end of 2014. Twitter advertising has increase by 124% Year over year.
  • 91% of the revenue comes from ads itself, registering an increase of 4%.
  • After strategic acquisitions of companies like Bluefin Labs and Trendrr, twitter is hopeful to maintain healthy profit in 2014.

LinkedIn Ad Revenue & Potential

  • LinkedIn has estimated first decline ever in ad revenue estimates.
  • LinkedIn ad revenue is expected to be around $415 Million to $420 Million, lower than expected $421 Million in the last quarter of 2013.
  • Total Ad revenue is made by LinkedIn is estimated to be $1.5 Billion.

See Also: The Do’s and Don’ts of Social Media for Business


Category: Business, Lifestyle 65 0

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